Posted on March 10, 2014
I know, I know- I really should blog more often. So here I am on a Sunday afternoon drinking a Sierra Nevada Pale while Vinnie is napping (with the cats, of course). My apologies for my irregular and infrequent blog posts. Thank you to the 29 or so confirmed readers- this one is for you!
Pliny the Younger Release 2014 went exceptionally well, given the 15,000 people we somehow managed to get through our not-so-big brewpub in just 14 days. Top news, other than the beer itself, was the weather. You may have heard about, or experienced, the 8 inches of rain we received in Northern California that first weekend of the release. We needed the rain so bad that we did not hear one person complain, not even after waiting up to 12 hours in line! Vinnie and I were discussing the fast approaching storm while watching the news the night before. One of us actually said "this just might be the first year that no one shows up". Then I got the text from our manager at 11:49PM, "the line has begun". I went back to sleep, but had a Younger with those first guys in line the next morning!
One of the highlights this year was that my Dad and his wife, Gina, came to see what all the fuss was about. I think they had a good time but, honestly, I was far too busy to sit down even for a moment. Remember your wedding day and all the planning to get there? Picture that 14 days in a row, but dressed far more comfortably. Then do it again every year! What are we thinking?!!
Speaking of Anniversaries, we are fast approaching our 10 Year Anniversary at the pub! We opened our pub on April 3rd, 2004, with 28 employees, payroll looming, indebted to multiple contractors and $6,000 in the bank. We had the crappiest used tables and chairs from 3 different defunct Chinese restaurants. Anyone remember the carpet we stapled to the bottom of the tables for "acoustics"? Simply awesome. I remember standing in the corner where the jukebox now resides and wondered the hell we were doing. This is a routine that would be repeated many times for the first few years when money was so tight and the challenges were seemingly never-ending. It's important to have those times to make you appreciate the better ones.
The Anniversary Party will be on April 5th with Wild Card Belly Dance and The Pat Jordan Band! Pat is one of the first people to ever play at the pub (back when I was booking bands), and what's a party without belly dancers?! We are not sure what else we are going to do but our parties are usually pretty fun! I think Vinnie is going to find something old and cool that's been aging in our funky cellar. Maybe we will pop some big bottles to share! Hope you can make it! Thank you for enjoying our beers and having a good time with us these first 10 years!
Here are some photos from Younger, in case you missed it:
We wish you and your family a very Merry Christmas and a happy, healthy, and prosperous 2014!
Posted on December 2, 2013: I’m excited to report that at least 14 people let me know that they still read my blog! This weekend my Mom and her boyfriend, Jeff, were visiting for Thanksgiving and told me that they, too, enjoy reading the blog. For that, I am grateful and will continue to write to YOU, dear [...]
It has been some time again since my last blog. With more than 75 employees, 2 maxed out breweries, and a crazy busy brewpub, it's definitely getting harder to find time to do the things I enjoy the most. Although I do post on Facebook (more often but relatively infrequently), some of you have expressed [...]
June 28, 2013 Our company policy regarding filling growlers: Due to a recent reinterpretation of an existing liquor law by the California Department of Alcohol Beverage Control, breweries holding Type 23 licenses are now allowed to fill other breweries growlers with the proper legal information and state label approval. We, along with several other California breweries, have [...]
Santa Rosa will be getting a little Younger in just 2 weeks! Pliny the Younger will be tapped at our brewpub at 11am February 1st and will be available for 14 days until Valentine's Day! A certain amount will be allotted for each day so we can make it last the entire 2 weeks. Last [...]
Dear RRBC friends and family: Vinnie and I have recently made the difficult decision to stop distributing in the state of Washington. Unfortunately, the letter we drafted and addressed to our Washington accounts made it's way to the media and is online for the whole world to read! If you have not yet read it, go to the Seattle Beer [...]
Season's Greetings from beer and wine country! Our cute little elves, Brena and Aura, are merrily shipping your orders of shirts and hats and glassware around the country every day. It's been our biggest year ever for online gift shop purchases! Thank you to everyone who has included us in your gift-giving this Holiday Season! Brena Kennedy and Aura [...]
Our Annual Halloween Bash and culmination for our month-long fundraiser was a blast on Saturday night! I spent 6 hours getting ready for the party- 2 hours on hair, almost 3 hours for make-up, and 1 hour to get dressed. And it was all well worth it! My Bride of Frankenstein costume was a huge [...]
We hit the ground running this year with our fundraising efforts for the Sutter Breast Care Center! The raffle items have all finally arrived and are on display at the pub. Tickets are available at our brewpub but if you live out of the area and really want a chance to win the Pink Vespa, [...]