January 26, 2012
Welcome to our NEW website! Still working out a few bugs (we don't mind a couple of bugs around here!) but it is fully functional and much improved. We hope you enjoy browsing around!
Pliny the Younger is still scheduled for release at our brewpub on Friday, February 3rd! Here is the scoop: the pub opens at 11am at which time we will be seating everyone in an orderly and civilized fashion. We are reserving the dining room and board room for folks who are eating, but there is plenty of space at the bar for those interested in just imbibing. Younger will be served in a 10 ounce glass for the same price as last year and the year before- still a good deal! As you probably already know, there will be no growlers or bottles, as usual. We want you to enjoy Younger from the source at its absolute best! Like all fresh food products, this beer has a very short “shelf” life and is meant to be consumed only when in season (February, early March)! There will be a certain number of kegs allotted each day for 14 days, wrapping up 2 weeks of Younger on February 16th. We will begin distribution to our local (Bay Area) accounts on February 6th. Our distributors (all 7 of them) will begin picking up their allocation that week and the following week. If you live in one of the few markets where we distribute, they should be getting their Younger within that time frame. One note- we do not dictate where our distributors choose to send Pliny the Younger. That is completely up to them and we trust their decisions!
What can you expect if you come to our brewpub? Last year we had a line out front everyday for 2 solid weeks, rain or shine! On the weekends (particularly the first weekend) the wait was up to 3 hours. And sometimes you could walk right in. We will be queing up at the 4th Street entrance so we can count bodies as they enter. This city is rather strict about occupancy and I'm sure they will be visiting us a few times during those 2 weeks. There are 2 notable differences this year: 1. SF Beer Week launches on the 10th, one week after we release Younger (it was the same day we released Younger last year). 2. We were able to make a little more for the pub, meaning we hope to run out later each day. Last year there were a couple of days we did not run out at all! You can also expect to have about 17 other beers on tap, most of which are available by the bottle or in growlers to go. And it's quite the line-up of some of the old standards and new and exciting brews!
We are looking forward to your visit to our newly and beautifully remodeled pub! If you can’t make it to the pub, we do hope you can at least enjoy our new website.
Natalie, Vinnie, and the Crew