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Pliny the Younger Release

pliny-the-younger.jpgPliny the Younger will make his 11th Annual return to Russian River Brewing Company February 6-19th, 2015! It will be available on draft each day at our brewpub until we run out of that day’s allocation. Younger is neither bottled nor available in growlers so more people will have the opportunity to enjoy it right from the source, or at a handful of select draft accounts. Following is some helpful information to make this year’s Younger Release fun and safe for everyone!

The Beer:

Pliny the Younger is categorized as a “triple” IPA, simply meaning that it is higher in alcohol and has tons of hops. The alcohol should finish at about 10.25%, although it is remarkably dry for the amount of malt used in the recipe. It is loaded with hop flavors, bitterness, and aromatics. The hops used in this year’s recipe are of excellent quality from the 2014 harvest: Simcoe, Warrior, Chinook, Centennial, Amarillo, Northern Brewer, and Tomahawk. We brewed Younger for the first time 11 years ago as a winter seasonal, building upon the Pliny the Elder recipe while pushing the envelope with malt, hops, and alcohol just to see how far we could go! It is always brewed only once a year and released the first Friday in February, rain or shine.

The Man:

Pliny the Younger was the nephew and adopted son of Pliny the Elder. He was a lawyer and an author in Ancient Rome and witnessed the eruption of Mt. Vesuvius in 79 AD, which took the life of his uncle. He lived from 61 AD to 112 AD. He wrote many letters which survive today and have great historical value. We thought it appropriate to also pay tribute to Pliny the Elder’s nephew by naming this special beer after him!

What to expect if you come to our pub:

You can expect there to be a long wait to get in. In 2014, the wait in line was up to 12 hours in the freezing cold rain! And every year the line is getting longer. There are 2 things we simply cannot control: the weather, and how many people will show up to our pub in February. Our pub’s capacity is 135 people (at least that’s what the sign on the wall says!).

The only change this year is that we will be limiting our guests visit to a maximum of 3 HOURS starting when they get in the door (this includes the patio).  Out of courtesy for everyone else waiting in line for hours to get in, there will be no camping out all day at your table!  Younger is served in a 10 ounce glass with a maximum limit of 3 per person. We are bound by law to promote the responsible consumption of alcohol and may NOT serve anyone who is obviously intoxicated. In addition to Pliny the Younger, we will have about 20 other excellent beers on tap for your enjoyment, many of which are available in growlers or bottles to go!

The Line:

Last year the majority of our issues stemmed from the very long line of people waiting to get in to our pub for 2 solid weeks. The last thing we need is to piss off our neighbors or the local authorities! In an effort to remain neighborly and responsible business owners in our community, we kindly ask you to respect one another and our neighbors by complying with the following courtesies and code of conduct:

  • Open container laws are alive and well in Santa Rosa. There is no drinking in line, period.
  • The City of Santa Rosa has a No Smoking Ordinance, stating there is no smoking ANYTHING within 20 feet of business entrances or where people gather.
  • Our neighboring businesses were mostly upset with the line blocking their entrances or the parking lot driveways. Do not camp out in business doorways and please be courteous when customers are trying to get by.  Please remember our Downtown neighbors are putting up with an unrelenting line of people for 2 solid weeks!
  • Hey man, no cuts! Does that sound like something you heard in grade school? Same rule still applies. Show up with your whole party, than take turns getting coffee, food, haircuts, shopping, or whatever. We have many great businesses in Downtown Santa Rosa that would love your support and can help make the time waiting a little more enjoyable!
  • Please leave your easy-ups, tents, and other structures at home. We had many problems with these blowing around, crashing into windows, and blocking business entrances last year. Chairs, umbrellas, rain gear, warm clothes, hot coffee, and a really good book (or 2) are strongly encouraged!
  • We do not allow bottle sharing. This is not a BYOB establishment. Our brewpub has about 20 excellent beers on tap, most of which you can get nowhere else!

Parking:

The City of Santa Rosa charges for parking on the street and in most lots from 8AM to 6PM with a 2 hour maximum. We recommend the parking garages or the 10 hour lot at the corner of 3rd and E Streets. Better yet, just take a cab! Parking is FREE on Sundays!

Lodging:

TWO local hotels are extending Special Younger Rates to our guests during the 2 weeks we have Pliny the Younger on tap!

Distribution:

We will begin distributing Pliny the Younger on draft the week of February 9th in and around Sonoma County and the Bay Area. Stone will likely pick up their shipment for Southern California that week or the following week. We will be sending kegs to our distributors in San Jose, Sacramento, Oregon, Colorado, and Philadelphia sometime in February, ship dates TBD. At this time, we do not know what accounts will receive kegs of Younger, but it will likely be available at many of the same accounts who received it last year since the production numbers are very similar. It is our recommendation that our accounts tap it as soon as possible after receiving their delivery to preserve the freshness and integrity of the beer. This beer is not meant to age AT ALL! Pliny the Younger is very much like the fresh catch of the day and best enjoyed right away!